If you love shopping and wait for special discounts, then there are countless events every month to help you with smart purchases. Every month, we have two or three festivals or special days which are celebrated with great pomp and show all over the country. We not only enjoy a good number of holidays on these events but also great sales and offers in-store and online to celebrate it. These global holidays and important dates are beneficial for both buyers and retailers.
Overall if we look at the present scenario, the “always on” mode is helping the smart, nous marketers to create multichannel and multi-device campaigns around these special and global holidays. So, whether you are an affiliate looking to maximize your earnings, or an affiliate manager to offer promotional material to your affiliates, the Global Holidays List Calendar to Boost Sales will help you to grab the right opportunity to get more sales.
In this post, we will be discussing the globally important days and how they affect the potential market prospects. The affiliates will be able to keep the track of their target audience as well as products in demand at that particular time. The global holiday’s calendar will help you in building a strong relationship between potential customers and the products you market on your site. Even the content will be fresh and as per the occasion.
Why use the Global Holidays List calendar to Boost Affiliate Sales?
The calendar will not only help you in promoting the right kind of products but also assist you in planning the event in a better way by employing resources in the right direction. The last-minute planning will not result in the prospective returns as you planned off. You can plan the campaign efficiently with creative content like videos and articles when you have the calendar for boosting conversions.
The usage of this global holidays list is beneficial at the time when you have to deal with a different type of products. Every product will have its high value at a certain point of time; for example, the technical products and software are sold more in the month of November (Black Friday and Cyber Monday), so it will be advantageous for your affiliate sales if you start accumulating the related resources from September or October.
The holiday list calendar will help the retailers and affiliates to plan and organize the digital marketing campaigns for holiday activation. In a survey done in 2018, it has been seen that around $853 billion sales have occurred with e-commerce sales reaching their sturdiest growth. It was for the first time that the retail sales were digital impacted to such an extent (around 53% of products were purchased online and out of this 60% of sales took place via mobile app).
So, it’s really important to plan your global holiday calendar well-in-advance to boost affiliate sales.
Target Audience
Well, the global holiday list calendar is entirely divided as per the targeted customers. So, to make the most of your products targeted around a particular type of audience it is better to set the marketing objectives and develop a vigorous measurement plan. Take the help of Google to use the shopping acumens to surface the latest products and their demand by the targeted audiences. Every event or occasion revolves around the people of different tastes, age, preferences, and cultures. So, it’s important to take advantage of all events and drive more sales and grow business.
Important dates and targeted audiences (as per the events)
In the table below, you will see the events, target audience and the products in demand. It will be easy for every online retailer or affiliate to plan its marketing campaign online.
Holidays/ Events In the United States
January
| Event | Date | Target Audience | Products in demand |
| New Year’s Eve | 1st January | All age groups | Gifts of every kind |
| Martin Luther King Day | 3rd Monday of January | Middle-aged groups | Flowers, beverages, books, and apparels |
February
| Groundhog Day | 2nd February | Children and adults | Eatables and electronics |
| Super bowl LIII | 3rd February | Sportspersons | Sports products |
| Valentine’s Day | 14th February | Couples | Flowers, chocolates, accessories, bakery products, and cards |
| President’s Day | 3rd Monday of February | Middle-aged group | Consumer products like vehicles and household items |
March
| St. Patrick’s Day | 17th March | Adults | Food, beverages, movies and other items mainly colored in green |
| National Doctor’s Day | 30th March | All doctors and medical students | Cards, flowers, and doctor are quoted gift items. |
April
| April Fool’s Day | 1st April | All age groups | All sort of funky stuff like ghost costumes, prank-playing costumes, etc. |
| Easter Sunday | 21st April in 2019 (dates change) | Kids | Easter eggs, chocolates and rabbit toys |
| Earth Day | 22nd April | Adults | Plants, fruits and vegetable seeds and all environment-friendly stuff. |
May
| National Teacher’s Day | First Tuesday of May | Teachers and students | Gifts, cards, flowers, chocolates, books, watches, diaries, etc |
| Memorial Day | Last Monday of May | Adults | Cars, furniture, appliances |
| Mother’s Day | Second Sunday in May | Children and mothers | Gifts, food, cards, flowers, home essentials |
June
| Father’s Day | 3rd Sunday of June | Children and fathers | Gifts, cards, beverages, food, gadgets, perfumes |
| First day of Summer | 21st June | Everyone | Summer clothes sale and other items related to summers like cosmetics, hats, goggles, etc. |
July
| Independence Day | 4th July | Everyone | Apparel, digital goods, home furnishing |
| Parent’s Day | 4th Sunday of July | Families | Software, medical products, home products, digital products, etc. |
August
| International Friendship’s Day | 1st Sunday of August | Youngsters | Bands, flowers, cards, chocolates, and gifts like photo frames, teddies, bracelets |
| Senior Citizen Day | 60 plus people | Medical products, digital products, health-related products |
September
| Labor Day | First Monday in September | Middle-aged group | Technology, consumer products |
| World Literacy Day | 8th September | Children and middle-aged group | Computers, books, CDs, pens, digital products |
| World Tourism Day | 27 September | Youngsters | Holiday packages and luggage |
October
| Columbus Day | Second Monday | Everyone | All general products like household products. |
| World Food Day | 16 October | Everyone | Food items |
| Halloween Day | 31st October | Kids and youngsters | Funky and Halloween spooky products |
November
| Veterans Day | 11th November | Everyone | General products like apparel, books, movies |
| Black Friday | Last Friday of November | Everyone | Electronic products, software, home furnishings, and almost all the products in demand |
| Thanksgiving | Last Thursday of November | For all | General sale on all products |
December
| Cyber Monday | Following Monday after Black Friday and after Thanksgiving | Tech gurus | All digital products and software |
| World AIDS Day | 1st December | Youngsters | Medical products like condoms, red ribbons, educational movies, events, etc. |
| Christmas Day | 25th December | Everyone | All products are put on sale, but exclusively sold products are Christmas trees, cakes, home décor, gift items for all. |
| Boxing Day | 26th December | Everyone | Gifts, chocolates, beverages, cakes, apparel, bags, electronics, etc. |
Bank Holidays and Special Events in the UK
Bank holidays have special sales as people tend to buy more in their free time or we can say holiday time. These kinds of sales are not exclusive ones, but most of the items are offered at discounted rates.
- New Year’s Day: 1 January
- Good Friday: March or April (19 April 2019)
- Easter Monday: March or April (22 April 2019)
- Early May: May (6 May 2019)
- Spring Bank Holiday: May (27 May 2019)
- Summer Bank Holiday: August (26 August 2019)
- Christmas Day: 25 December
- Boxing Day: 26 December
Other Events:
- Bonfire night
- Remembrance Day
- Royal holidays
- Interfaith holidays
Holidays other than these events
| Event | Month and Date | Target audience | Products on sale |
| Burn’s Night | 25th January | Everyone | Food and beverages are especially non-veg. |
| Pancake Day or Shrove Tuesday | 40 days before Easter | Children and for fasting people | Pancakes, sweets, drinks. |
| Chinese New Year | Dates differ every year but it comes in January or February only | Chinese people and children | House décor, food, drinks, flags, poppers, events tickets, and movies. |
| London Fashion Week | February | Youngsters a | Trendy Apparel, bags, and shoes |
| St. David’s Day | 1st March | Children | Traditional stuff |
| Wimbledon | June-July | Youngsters and middle-aged group | Sports stuff |
| Id | July | All Muslim community | Religious stuff, food items, events, etc. |
| Eisteddfod Festival | August | People of Wales | Art, food, craft, music |
| Edinburgh Fringe Festival | August | Everyone as it is the biggest art festival in the world | Art, music, food, funky stuff, special costumes, cinema, events tickets. |
| Noting Hill Carnival | August | Everyone worldwide | Caribbean food, traditional stuff, and dance costumes |
| Back to School | September | Students | Stationery items, school uniforms, school bags, and shoes. |
| Diwali | October/November | Hindu, Sikh and Jain community | Apparel, crackers, food, sweets, beverages, fireworks shows, shoes, and all home décor stuff as people bring in lots of new stuff |
Many of the events and holidays are the same as the US, hence I have not covered them here. So, these global holidays list calendars help to boost affiliate sales if you have a blog on related event or stuff. If planned, then it is highly lucrative tenure for all the retailers as well as affiliates.
How to Plan your Promotional Content?
- Get to know the upcoming promotional opportunity, event or holiday as per your country.
- Get a clear picture of what you want to achieve out of this promotion.
- Select the kind of campaign which is going to work based on your objectives.
- Plan and design your campaign to suit the holiday or event.
- Pick the correct method of getting conversions by driving more traffic towards your blog.
- Aim at the inbound visitors on the basis of their choice, first-time visit, time spent on your site, etc.
- Grab every opportunity by being available for your visitors- for example, if the coupon codes are not working for that site, you should respond and solve the issue.
Conclusion
Therefore, to boost affiliate sales, retailers, as well as affiliates, must keep an eye on the holiday list calendar and grab every opportunity. On some events like Easter, Diwali, Id, back to school, father’s or Mother’s Day, the sales will be very high as they are targeted events. But other events or holidays like bank holidays, patriotic days, the sale will depend on the willingness of the customers to buy. Such events can be promoted by regular pop-ups, emails, notify visitors, or by putting up creative ads on Facebook, Instagram.
Plan your e-commerce event or promotional campaign by keeping your eye on all the upcoming event. Nowadays, every month has two to three such days where affiliates can grab high profits if promotions planned optimally.